Within less than a week, New York Times recently launched Chinese edition is no longer accessible in China.
The Committee to Protect Journalists have reported that @nytchinese is no longer working and NYT’s have been unable to fix the solution.
Just four days ago, Bloomberg faced a similar situation when the financial network’s website was blocked after it published a story on massive wealth amassed by relatives of Xi Jinping, the man expected to become China's next president.
Media experts believe the possible reason behind the block could be NYT’s bold decision to cover news their way and not stick to China’s censorship laws as they said in their statement, "We're not tailoring it to the demands of the Chinese government, so we're not operating like a Chinese media company," foreign editor Joseph Kahn was quoted as saying.
"China operates a very vigorous firewall. We have no control over that. We hope and expect that Chinese officials will welcome what we're doing," he added.
Tensions have flared recently between authorities in Beijing and foreign media outlets operating in China.
Al-Jazeera said in May it had shut its English-language bureau in China after its correspondent became the first foreign journalist to be expelled from the country since 1998.
China operates a huge system of Internet control and censorship dubbed the Great Firewall of China, aimed at snuffing out information or comments that the government considers a threat to its authority.
Google has complained of interference from the Beijing government and reduced its presence in the Chinese market.
Chinese authorities regularly black out sections of broadcasts by foreign news channels such as CNN and BBC World that they deem objectionable.
China has around 500 million internet users and it uses various softwares to keep a tab on what’s being published.
China is ranked 174 out of 179 countries in the 2011-2012 Reporter’s Without Borders worldwide index of press freedom. Journalists often face harassment or prison terms for reporting on anything controversial or critical of the government, according to media reports.