Al Jazeera Network launches Mandarin-language website in China

Al Jazeera Network launches Mandarin-language website in China

Al Jazeera Media Network yesterday launched a news website in the Mandarin language, coinciding with the 17th anniversary of the Aljazeera.net website.
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Al Jazeera Media Network yesterday launched a news website in the Mandarin language, coinciding with the 17th anniversary of the Aljazeera.net website.

In a statement yesterday, the network said the Mandarin website comes as part of its strategy to engage with Chinese audiences following the successful launch of its content on popular Chinese social media platforms Weibo, Meipai and WeChat.

The new Mandarin website is the “first of its kind” from an Arabic news provider, targeting a Chinese population of around 1.4bn people, according to a report on aljazeera.com
The project was overseen by Al Jazeera’s late bureau chief in Beijing, Dr Ezzat Shahrour, who passed away on  December 23, 2017.

Dr Mostefa Souag, acting director-general of Al Jazeera Media Network, said: “Today, we are witnessing another of Al Jazeera’s milestones in expanding our services to a large Chinese audience.

“With the launch of Al Jazeera’s Mandarin website, we continue to increase our global reach with unique editorial content, while building bridges among cultures and enhancing the exchange of information, which our late colleague Dr Ezzat Shahrour always sought to achieve through his television reports and work as a bureau chief for Al Jazeera in China.”

Dr Yaser Bishr, Al Jazeera’s executive director of Digital, noted: “The website aims to fill the media gap in China to build bridges between Arab and Chinese people. It will act as a gateway to more than 700mn Internet users in China to promote values of tolerance, respect, rights and liberties while adhering to professional principles.
“This project comes as part of Al Jazeera’s digital strategy to reach our followers and audiences wherever they are.”

Mohamed al-Mukhtar al-Khalil, manager of the Al Jazeera.net website, added: “The Mandarin website focuses on providing its Chinese audience with news from the Middle East as well as local and regional news. In the coming days, we will be launching a website in the Bahasa Indonesian language from Jakarta. We will be evaluating the success of these projects as we consider launching in new languages.”

Source: Al Jazeera + Gulf Times 

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